Club Soda: Brand Identity
Client:
Club Soda (Conceptual Project)
Role:
Brand & Packaging Designer
Service:
Brand Identity, Packaging, Visual Design
Year:
2025
Overview
Club Soda is a conceptual brand and packaging project for a retro-inspired bar built around a modern soda fountain aesthetic. The design blends nostalgic visual cues with a fresh, vibrant color palette to create a playful and distinctive identity that extends across packaging and brand touchpoints.
Creating a new brand from scratch requires building a clear and cohesive identity that feels unique while still resonating with a target audience. The challenge was to balance retro inspiration with a contemporary look, avoiding cliché while ensuring the brand felt memorable and functional across packaging.
The design system combines bold typography, a curated color palette, and stylized imagery to establish a recognizable and flexible brand identity. Packaging was developed as a key extension of the brand, reinforcing the visual language while creating an engaging and cohesive consumer experience.
The final outcome is a fully realized brand concept that feels both nostalgic and modern, with packaging that enhances the identity and strengthens brand recognition. The project demonstrates the ability to build a cohesive visual system from the ground up and apply it effectively across multiple formats.
